Outreach Programme

Launched in 2006, Drug Free Sport NZ’s Athlete Outreach Program is delivered at national secondary school, national sport championship events and other regional events. While the program will evolve over time, certain characteristics remain central to the success and effectiveness of Drug Free Sport NZ’s program in particular, and of athlete outreach in general:

Location: Drug Free Sport NZ sets up its Athlete Outreach Booth in a high-visibility area that receives a great deal of athlete foot traffic throughout the sporting event. Athletes are encouraged to visit the booth when, and as often, it is most convenient for them so that they feel comfortable asking questions about anti-doping issues

One-on-one Interaction: Anti-doping experts and athletes are recruited from around New Zealand to staff the Athlete Outreach Program. This format allows athletes to ask their anti-doping questions of peers and experts, enforcing the quality and credibility of the anti-doping message.


Fun: Learning about anti-doping is also designed to be fun. Athletes visiting the booth play an interactive game called “Captain Pukeko” that tests their knowledge about anti-doping. Participants are rewarded for their efforts. And, at some events, athletes can sign a “Pledge to Doping-Free Sport,” a banner that is displayed at the booth throughout the event.

Educational Materials: Drug Free Sport NZ’s educational materials also provide important information about the athlete’s responsibilities under the World Anti-Doping Code and the consequences of doping.

Crash landing at an event near you...

Captain Pukeko is an interactive game that incorporates gaming skills and drugs in sport knowledge. The game involves a mountain bike challenge in which the character has to avoid getting contaminated by flying syringes or getting injured by colliding with potholes or rocks. There is also the "pukekasis" - a mythical carnivorous relative of the common water fowl that we have become so fond of in New Zealand. Click on the play button for more information and to attempt the challenge.